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Content Library

Your central hub for all content types in BrandCast - from images and videos to integrations and dynamic data.

Overview​

The Content Library in BrandCast encompasses all content you can display on your screens:

Static Content:

  • Images (JPG, PNG, GIF)
  • Videos (MP4, MOV, AVI)
  • Text and announcements

Dynamic Content:

  • Google Slides presentations
  • Calendar events
  • Weather forecasts
  • RSS feeds
  • Employee schedules
  • Stock market data
  • Inspirational quotes

Interactive Content:

  • Countdown timers
  • Real-time clocks
  • Task lists
  • Custom integrations

All content is organized through Content Sources - the foundation of BrandCast's content management system.

Content Types​

IMAGE​

Display static images from your media library.

Supported Formats:

  • JPG/JPEG - Photos and photographs
  • PNG - Graphics with transparency
  • GIF - Simple animations

Use Cases:

  • Product photos
  • Promotional graphics
  • Brand logos
  • Employee photos
  • Event posters

Configuration:

  • Single image or slideshow
  • Duration per image (5-60 seconds)
  • Transition effects
  • Auto-rotation

See: Media Library for upload and management

VIDEO​

Display video content from your media library.

Supported Formats:

  • MP4 - Recommended (H.264 codec)
  • MOV - QuickTime format
  • AVI - Windows video

Use Cases:

  • Product demonstrations
  • Training videos
  • Marketing campaigns
  • Customer testimonials
  • Promotional content

Configuration:

  • Looping or single play
  • Audio on/off (default: off)
  • Auto-start
  • Fallback image for loading

Best Practices:

  • Keep under 2 minutes for best performance
  • 1920x1080 resolution (Full HD)
  • 30 fps frame rate
  • No audio (most displays are muted)

See: Media Library for video optimization

SLIDES​

Display Google Slides presentations with auto-sync.

Features:

  • Auto-sync with Google Drive
  • Slide transitions
  • Update changes automatically
  • Support for images and text

Use Cases:

  • Product catalogs
  • Menu boards
  • Training materials
  • Marketing decks
  • Company presentations

Configuration:

  • Slide duration (5-30 seconds)
  • Auto-advance enabled
  • Refresh interval (15-60 minutes)
  • Loop presentation

Setup:

  1. Create presentation in Google Slides
  2. Share with BrandCast
  3. Add as content source
  4. Configure auto-advance timing

Limitations:

  • Animations may not render
  • Videos within slides not supported
  • Maximum 50 slides recommended

See: Integrations for setup details

TEXT​

Display static or scrolling text content.

Features:

  • Custom text content
  • Font selection and sizing
  • Color customization
  • Scrolling or static display

Use Cases:

  • Announcements
  • Quotes and messages
  • Emergency notifications
  • Store policies
  • Welcome messages

Configuration:

  • Font family and size
  • Text color and background
  • Alignment (left, center, right)
  • Scrolling speed (if enabled)
  • Auto-wrap text

Text Formatting:

  • Bold, italic, underline
  • Multiple colors
  • Line spacing
  • Padding and margins

CALENDAR​

Display upcoming events from calendar integrations.

Supported Sources:

  • Google Calendar
  • iCal/ICS feeds
  • Apple Calendar
  • Microsoft Outlook

Features:

  • Show upcoming events
  • Filter by calendar
  • Color-coding
  • Event details display

Use Cases:

  • Meeting room schedules
  • Company events
  • Store hours and closings
  • Holiday schedules
  • Community events

Configuration:

  • Days ahead to show (1-30)
  • Events per view (5-20)
  • Event details (time, location, description)
  • Multiple calendars combined
  • Color per calendar

Display Formats:

  • List view - Vertical list of events
  • Grid view - Calendar grid
  • Agenda view - Day-by-day schedule
  • Compact - Event names only

See: Integrations for setup

SCHEDULE​

Display employee schedules from scheduling systems.

Supported Systems:

  • ZoomShift (integrated)
  • Custom CSV imports
  • API integrations (Enterprise)

Features:

  • Today's schedule
  • Week view
  • By department/location
  • Real-time updates

Use Cases:

  • Break room displays
  • Manager dashboards
  • Reception areas
  • Employee check-in

Configuration:

  • Department filters
  • Location filters
  • Date range (today, week, month)
  • Refresh interval (15-30 minutes)
  • Display format (grid, list)

Information Shown:

  • Employee names
  • Shift times
  • Positions/roles
  • Break times
  • Department/location

See: Integrations for ZoomShift setup

CLOCK​

Display real-time clock with customizable formats.

Features:

  • Real-time updates
  • Multiple timezones
  • 12/24 hour formats
  • Date display

Use Cases:

  • All displays (standard inclusion)
  • Multi-timezone offices
  • International locations
  • Meeting rooms

Configuration:

  • Time format (12-hour or 24-hour)
  • Show seconds (yes/no)
  • Show date
  • Timezone selection
  • Font size and color

Display Styles:

  • Digital - LED-style numbers
  • Analog - Clock face
  • Text - "3:45 PM EST"
  • Minimal - Time only

COUNTDOWN​

Display countdown timers for events or deadlines.

Features:

  • Count down to specific date/time
  • Event name display
  • Auto-remove when expired
  • Multiple timezones

Use Cases:

  • Event countdowns
  • Sale deadlines
  • Product launches
  • Holiday countdowns
  • Meeting reminders

Configuration:

  • Target date/time
  • Event name/title
  • Display format (days, hours, minutes, seconds)
  • What to show after expiration
  • Auto-remove or show "Event Started"

Display Formats:

  • Large format - "5 Days 3 Hours 22 Minutes"
  • Compact - "5d 3h 22m"
  • Circular - Circular progress indicator
  • Percentage - "83% until event"

WEATHER​

Display current weather and forecasts.

Features:

  • Current conditions
  • Multi-day forecasts (3, 5, 7 days)
  • Temperature, humidity, wind
  • Weather icons
  • Auto-location detection

Use Cases:

  • Customer information
  • Employee planning
  • Outdoor businesses
  • Event planning

Configuration:

  • Location (ZIP code or city)
  • Units (Fahrenheit/Celsius)
  • Display format (current, forecast, both)
  • Refresh interval (15 minutes recommended)
  • Show details (humidity, wind, etc.)

Information Shown:

  • Temperature (current and feels like)
  • Conditions (sunny, cloudy, rain, etc.)
  • Humidity percentage
  • Wind speed and direction
  • High/low temperatures
  • Precipitation chance

Display Styles:

  • Current only - Large current temp
  • Forecast only - 5-day forecast
  • Combined - Current + 3-day forecast
  • Minimal - Temp and icon only

See: Integrations for setup

QUOTES​

Display inspirational or motivational quotes.

Features:

  • Curated quote library
  • Category selection
  • Daily rotation
  • Author attribution

Use Cases:

  • Employee motivation
  • Customer inspiration
  • Break rooms
  • Reception areas

Configuration:

  • Category (inspirational, leadership, success, wisdom)
  • Refresh rate (daily, hourly, every 30 min)
  • Display style (simple, card, full screen)
  • Show author (yes/no)

Quote Categories:

  • Inspirational - General motivation
  • Leadership - Business leadership
  • Success - Achievement and goals
  • Wisdom - Philosophical insights
  • Humor - Light-hearted quotes
  • Custom - Upload your own

See: Integrations for setup

STOCK_TICKER​

Display real-time stock market data in ticker format.

Features:

  • Real-time stock prices
  • Scrolling ticker display
  • Multiple symbols
  • Price change indicators

Use Cases:

  • Financial services
  • Corporate lobbies
  • Investment firms
  • Break rooms (employee stock options)

Configuration:

  • Stock symbols (AAPL, GOOGL, etc.)
  • Ticker speed
  • Update interval (60 seconds recommended)
  • Display format (symbol, price, change)

Information Shown:

  • Stock symbol
  • Current price
  • Change amount
  • Change percentage
  • Color-coded (green up, red down)

See: Integrations for setup

STOCK_CHART​

Display stock price charts and graphs.

Features:

  • Price charts
  • Historical data
  • Multiple timeframes
  • Technical indicators (optional)

Use Cases:

  • Financial analysis
  • Investment displays
  • Corporate performance tracking
  • Executive dashboards

Configuration:

  • Stock symbol
  • Timeframe (1 day, 1 week, 1 month, 1 year)
  • Chart type (line, candlestick, bar)
  • Update interval (1-5 minutes)

Chart Types:

  • Line chart - Simple price line
  • Candlestick - OHLC data
  • Bar chart - Volume bars
  • Area - Filled area under line

See: Integrations for setup

RSS​

Display content from RSS feeds (news, blogs, updates).

Features:

  • Auto-updating feeds
  • Multiple feed support
  • Content filtering
  • Priority ordering

Use Cases:

  • News tickers
  • Company blog posts
  • Industry updates
  • Social media feeds

Configuration:

  • Feed URL
  • Update interval (5-60 minutes)
  • Max items to cache (10-50)
  • Display style (ticker, list, cards, full)
  • Priority (0-100)

Display Styles:

  • Ticker - Scrolling text across screen
  • List - Vertical list of headlines
  • Cards - Image + headline + excerpt
  • Full - Full article preview

See: RSS Feeds Guide for comprehensive setup

CANVA​

Display designs created in Canva.

Features:

  • Link to Canva designs
  • Auto-sync updates
  • Professional templates
  • Full design support

Use Cases:

  • Marketing graphics
  • Promotional materials
  • Custom branded content
  • Seasonal campaigns

Configuration:

  • Canva share URL
  • Refresh interval (15-30 minutes)
  • Display duration
  • Auto-update on changes

See: Integrations for setup

DAD_JOKE​

Display daily dad jokes for entertainment.

Features:

  • Daily dad jokes
  • Family-friendly content
  • Rotation options
  • Reveal animations

Use Cases:

  • Break rooms
  • Casual offices
  • Retail stores
  • Fun atmosphere

Configuration:

  • Refresh rate (daily, hourly)
  • Display style (full joke, reveal animation)
  • Card styling

TASKS​

Display task lists and to-dos (Enterprise/FamilyCast).

Features:

  • Task list display
  • Completion status
  • Due dates
  • Priority indicators

Use Cases:

  • Project management
  • Team to-dos
  • Family chores (FamilyCast)
  • Shared task lists

Configuration:

  • Task list source (Google Tasks, Cozi Lists)
  • Show completed (yes/no)
  • Sort order (priority, due date, alphabetical)
  • Refresh interval

Content Sources​

All content in BrandCast is managed through Content Sources.

What is a Content Source?​

A content source is a configured instance of a content type:

Examples:

  • Media Library Source → Specific images/videos
  • RSS Feed Source → Specific RSS feed URL
  • Weather Source → Specific location's weather
  • Calendar Source → Specific calendar connection

Content Source Types​

STATIC

  • Fixed content that doesn't change
  • Example: Static text, single image

LIBRARY

  • Content from media library
  • Example: Uploaded images/videos

INTEGRATION

  • Dynamic content from external services
  • Example: Google Slides, Weather, RSS, Calendars

Creating Content Sources​

  1. Navigate to Content Sources
  2. Click Add Content Source
  3. Choose content type
  4. Configure settings
  5. Test and save

Managing Content Sources​

Viewing All Sources:

  • Go to Content Sources
  • Filter by type, store, or status
  • Search by name

Editing Sources:

  • Click on source name
  • Update configuration
  • Changes apply to all layouts using this source

Deactivating Sources:

  • Toggle "Is Active" off
  • Stops updating but preserves configuration
  • Re-enable anytime

Deleting Sources:

  • Click Delete
  • Warning if used in layouts
  • Removes from all layouts

Content Association Workflow​

Step 1: Create Content Source​

Prepare your content:

  • Upload media to library, OR
  • Configure integration (RSS, calendar, etc.), OR
  • Enter static text/data

Step 2: Add to Layout​

Include in your layout design:

  1. Open Layout Editor
  2. Add content area
  3. Select content type
  4. Choose content source
  5. Position and size area

Step 3: Assign to Display​

Deploy to physical screens:

  1. Go to display settings
  2. Assign layout with content
  3. Content appears on screen

See: Content Association Workflow for complete process

Shared vs. Store-Specific Content​

Shared Content​

Available to all stores in your account:

When to Use:

  • Brand assets and logos
  • Corporate messaging
  • National promotions
  • Standard templates

Benefits:

  • Centralized management
  • Consistent branding
  • Single update affects all stores

Store-Specific Content​

Only available to assigned store(s):

When to Use:

  • Local promotions
  • Store manager photos
  • Location-specific events
  • Regional campaigns

Benefits:

  • Local customization
  • Relevant messaging
  • Store autonomy

See: Multi-Store Management for details

Content Organization​

Tagging​

Organize content with tags:

Example Tags:

  • Season: summer, winter, holiday
  • Purpose: sale, announcement, training
  • Department: corporate, retail, marketing
  • Status: active, draft, archived

Using Tags:

  • Add when creating content source
  • Search by tag
  • Filter displays by tag
  • Bulk operations by tag

Folders (Enterprise)​

Organize content sources into folders:

  • By department
  • By campaign
  • By season
  • By store

Search and Filters​

Find content quickly:

  • Search by name or description
  • Filter by type (image, video, integration)
  • Filter by store
  • Filter by active/inactive status
  • Sort by creation date, name, or usage

Content Performance​

Analytics​

Track content performance:

Metrics:

  • Display count - How many displays use this content
  • View time - How long content displays
  • Update frequency - How often content changes
  • Error rate - Integration fetch failures

Accessing Analytics:

  1. Go to Content Sources
  2. Click on source
  3. View Analytics tab

Optimization Tips​

Images:

  • Compress to 85-90% quality
  • Use recommended resolutions
  • Avoid excessive file sizes
  • Test on actual displays

Videos:

  • Keep under 2 minutes
  • Use H.264 codec
  • 30 fps maximum
  • No audio (most displays muted)

Integrations:

  • Set appropriate refresh intervals
  • Monitor API usage
  • Cache when possible
  • Handle errors gracefully

See: Media Library for optimization details

Best Practices​

Content Strategy​

Balance Static and Dynamic:

  • 60-70% static content (control and consistency)
  • 30-40% dynamic content (freshness and engagement)

Update Frequency:

  • Critical content: Daily or more
  • Important content: Weekly
  • Standard content: Monthly
  • Seasonal content: Quarterly

Content Lifecycle:

  1. Plan - Determine content needs
  2. Create - Develop or integrate content
  3. Deploy - Assign to displays
  4. Monitor - Track performance
  5. Update - Refresh as needed
  6. Archive - Remove outdated content

Quality Guidelines​

All Content:

  • High resolution and quality
  • Brand-consistent styling
  • Appropriate for audience
  • Readable from viewing distance
  • Tested before deployment

Text Content:

  • Large fonts (24px minimum)
  • High contrast colors
  • Short messages (less is more)
  • No typos or errors

Visual Content:

  • Professional appearance
  • On-brand colors and fonts
  • Clear, sharp images
  • Appropriate aspect ratios

Dynamic Content:

  • Reliable sources
  • Appropriate refresh rates
  • Error handling
  • Fallback content

Security and Compliance​

Content Review:

  • Review before publishing
  • Ensure appropriate for audience
  • Check copyright and licensing
  • Verify accuracy

Data Privacy:

  • Don't display sensitive information
  • Respect employee privacy (schedules on internal displays only)
  • Follow GDPR/privacy regulations
  • Secure API credentials

Content Moderation:

  • Monitor RSS feeds for inappropriate content
  • Review user-generated content
  • Have removal procedures
  • Maintain content policies

Troubleshooting​

Content Not Displaying​

Check:

  1. Content source is active
  2. Content assigned to layout
  3. Layout assigned to display
  4. Display is online
  5. No error messages in source settings

See: Content Problems for detailed troubleshooting

Integration Errors​

Common Issues:

  • API credentials expired
  • Rate limits exceeded
  • Network connectivity
  • Feed URL changed

Solutions:

  • Reauthorize integration
  • Increase refresh interval
  • Test connection
  • Update feed URL

See: Integration Problems for detailed troubleshooting

Slow Performance​

Symptoms:

  • Content loads slowly
  • Display lags or freezes
  • Delayed updates

Solutions:

  • Optimize image/video sizes
  • Reduce number of content sources per layout
  • Increase refresh intervals
  • Check display internet speed

Next Steps​